Project Intent makes design intent measurable — so the ideas that make architecture matter survive every decision between the first sketch and the ribbon cutting.
A design is not its drawings. It is the reason behind them — the light a room was meant to hold, the way a threshold was meant to feel. That reason has never had a number.
Between concept and completion, an architectural idea passes through hundreds of hands and thousands of decisions. Each one is reasonable. Each one is small. Together, they quietly dismantle the very thing that made the design worth building.
Nobody decides to compromise the vision. It simply erodes — value-engineered, re-detailed, and substituted away, one defensible tradeoff at a time, until the finished building is a stranger to its own drawings.
So we measure it. Project Intent translates the qualities that make a design matter — light, proportion, material, movement, atmosphere — into a single, living metric that anyone on the project can see, question, and protect.
This is a live model. Move the priorities of a real design decision and see the Intent Score respond — the way it would on a real project.
At the outset, the design’s essential qualities are named and weighted — not as vague aspirations, but as explicit, agreed-upon commitments the whole team can point to.
As the project evolves, each change is measured against those commitments. The Intent Score moves in real time, making the cost of a compromise visible before it’s locked in.
When the number drops, everyone sees why — and can choose differently. Intent stops being the thing that gets quietly lost, and becomes the thing the project is measured by.
We believe the best ideas in a building should be the hardest to lose — not the easiest.
Project Intent is not software you adopt. It is a standard you hold yourself to.